Vijayaraj, UX/UI Lead Designer

UX/UI LEAD DESIGNER

DUBAI / UAE

11+ YEARS

PRODUCT / SYSTEMS / MOTION

I make complicated things surprisingly simple.

↓ Don't just scroll. Play.

Banking / Fintech / Automotive / Telecom

Hello.

I'm VJ.

I design digital products, systems and experiences for businesses where things can get complicated very quickly.

Banking. Fintech. Automotive. Telecom. And occasionally things I make simply because I couldn't stop thinking about them.

Selected work / 2019–2026

Things I've designed.

Category
Corporate / SME banking
Role
Lead UX/UI

Making business banking considerably less complicated.

Category
Automotive / off-road community
Scope
#MyLand: tracking, challenges & social

Off-
Roaders

#MyLand app splash screen
Off-roader social feed
Live route tracking dashboard

An off-road companion for route tracking, trail challenges and the community that lives for it.

Category
Digital banking / KSA
Client
Alinma Bank

iz

Banking designed for a generation that expects banking not to feel like banking.

Category
Telecom
Focus
Journeys + conversion

du

that was messy.

Reducing friction between intent and conversion.

Category
BNPL / shopping & payments
Scope
Guest checkout · Split It Up · UAE PASS

X10+

Shop now. Pay your way.

Split purchases into easy payments: shop, sign up and check out without the friction.

Category
AI concierge / lifestyle services
Scope
Conversational UX / voice + chat

Sahar

Sahar: the AI chatbot splash screen
Sahar home screen: start a conversation or pick a service
Sahar voice assistant listening state

A conversational concierge that turns everyday admin into a quick chat.

11 years of
figuring things out.

    Designing the system behind the screen.

    What do I
    actually do?

    Drag the four blocks together, or . Click a block to see what's inside.

    • UX strategy
    • Product thinking
    • Information architecture
    • User journeys
    • UI design
    • Visual design
    • Design systems
    • Illustration
    • Research
    • Usability testing
    • Design critique
    • Stakeholder collaboration
    • Prototyping
    • Motion
    • Developer handoff
    • Design QA

    UX/UI
    Lead designer

    Achievement unlocked

    Something feels too perfect.

    Type scale

    Aa


    Display 168 / H2 56 / Body 18

    Every decision on this page sits on an 8px baseline and a 12-column grid.

    Components

    ContinueSave draft
    Beneficiary IBANAE07 0331 2345 6789 0123 456
    Notify approvers
    • Salary batchPending
    • Supplier runApproved
    Spacing 8 / 16 / 24 / 32 / 48

    This feels wrong.

    This is why design systems exist.

    Much better.

    Wait.

    I don't onlydesignrectangles.

    Playground / things I make anyway

    Sometimes I design systems. Sometimes I draw feelings.

    Portrait of Vijayaraj M.

    Designer
    by profession.

    Maker
    by default.

    I'm Vijayaraj M., a UX/UI Lead Designer based in Dubai with 11+ years of experience creating digital products across banking, fintech, automotive and telecom. My work sits somewhere between systems thinking, visual craft and an unhealthy curiosity about how things could work better.

    06 / Resume

    behaving professionally now.

    The professional
    version.

    NameVijayaraj M.
    RoleUX/UI Lead Designer
    Based inDubai, UAE
    Experience11+ years

    Experience

    • Lead Product DesignerFirst Abu Dhabi Bank (FAB), Dubai
    • Lead Product DesignerJaguar Land Rover, Dubai
    • Senior UX/UI DesignerAlinma Bank, KSA
    • Senior Product DesignerX10+, Dubai
    • UX/UI DesignerAhli United Bank, Dubai
    • Product DesignerPharma Plan, Dubai

    Selected clients

    • First Abu Dhabi Bank (FAB)
    • Jaguar Land Rover MENA
    • Alinma Bank (iz)
    • du
    • X10+
    • Ahli United Bank
    • Pharma Plan

    Projects

    • FAB: corporate + SME banking
    • Off-Roaders (#MyLand): route tracking, trail challenges, community
    • iz: digital banking, KSA
    • du: telecom journeys + conversion
    • X10+: BNPL shopping & payments
    • Sahar: AI concierge, voice + chat
    • Ahli United Bank: enterprise back-office banking
    • Pharma Plan: healthcare platform UX
    • Flowline: Figma plugin

    Capabilities

    Think

    UX strategy, product thinking, information architecture, user journeys

    Draw

    UI design, visual design, design systems, illustration

    Question

    Research, usability testing, design critique, stakeholder collaboration

    Ship

    Prototyping, motion, developer handoff, design QA

    Tools

    • Figma + FigJam
    • Adobe Illustrator
    • Adobe Photoshop
    • Adobe After Effects
    • Adobe XD
    • Adobe Firefly
    • Lottie
    • Microsoft Office
    • ChatGPT, Claude & Gemini
    Download resume ↓ LinkedIn ↗ Dribbble ↗

    Let's makesomethinggood.

    Have a product problem, an ambitious idea or something slightly weird?